10/7/2023 0 Comments Hot teens![]() ![]() The emotional appeal of the content is also a factor that influences audience engagement. “Our results indicate that audiences highly engage with personal stories. Jerin is a WSU doctoral student in communications. “Almost 50% of the videos had role model appeals in them,” coauthor Sultana Ismet Jerin said in the news release. “But both these types of videos often lacked essential factual information and fell short of promoting attainable behavior changes,” the news release said. Also popular were videos meant to shock or scare people away from certain behaviors. Most of the videos focused on mental health, diet, exercise, and sexual health, “areas of interest likely influenced by TikTok’s younger audiences,” the researchers said.Ĭollecting the most views were videos with “role model appeals,” such as a famous actress or sports star encouraging a healthier lifestyle. ![]() They analyzed 400 health-related videos from TikTok’s #EduTok campaign. The researchers said scientists still are trying to understand user patterns for TikTok, which is newer than social media websites and apps Instagram, Facebook, and Twitter. “And so, one strategy we would recommend is to have health professionals find ways to share people’s authentic stories while also providing credible and reliable information.” O’Donnell is a Washington State University (WSU) assistant professor of communications. “Authentic stories about people’s lives tended to generate a lot more engagement than a person in a white coat sharing their opinion,” lead author Nicole O’Donnell, PhD, said in the news release. It appears there’s a communication gap with young patients that researchers hope could be filled by physicians, other health care providers, and state and federal agencies willing to share their knowledge, according to a news release. Influencers’ “role model appeals” on topics such as diet and exercise also tend to be more popular than expert medical advice, according to a new study published in the Journal of Health Communication. The trendy video app has information about sexual health, diet, and exercise, but not much else. If your young adult patients rely on TikTok for their health information, you’re going to have some explaining to do.
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